AVK sponsored “Battle of the Choirs”

8 November 2013

The confectionery company AVK supported the unprecedented vocal project “Battle of the Choirs” of the Ukrainian TV channel “1 + 1”, which is on the air on November, 10.

The biggest vocal battle in the history of Ukrainian TV will bring together a large number of versatile singers who will take a shot in a series of tests, competing for the title of the best choir in the country. The main difference that distinguish “Battle of the Choirs” from other vocal shows is that participants must have not only the musical talent, but also be able to work as a team.

“A positive and ambitious show like this will present talented participants and millions of viewers with good emotions and inspiration for their own victories. It will also promote understanding of the importance of teamwork necessary to achieve a decent goal”, says Director of Marketing of AVK, Yuri Savitsky. “The ideas of this show are in harmony with the corporate values of AVK in which a creativity of each team member combines with well-coordinated team game. Thanks to this harmonious combination, the company AVK is an innovative leader in the Ukrainian confectionery market”.

This show will be broadcasted on the TV channel “1 + 1” at 20:15 every Sunday for 10 weeks. The announcements of this program will include AVK advertising video clips and the brand’s logo will be integrated into the design of the studio. In addition, a winner team will receive a special prize from AVK.