Innovation and uniqueness: AVK for the ninth time presented its products at ISM-2020

17 February 2020

The AVK team led by Volodymyr Avramenko, the company's CEO, returned from Cologne, where they presented the company's new developments as part of the ISM - world's largest confectionery and snack exhibition.

ISM-2020 for AVK was held under the slogan "Innovation". Dozens of business delegations from around the world visited the company's exhibition stand during the four exhibition days. The products made with the help of extrusion technology became an unconditional hit of the exhibition stand.

The visitors paid a lot of attention to the already popular line of snacks KRESKO, and a bright novelty - waffle bars WHO SAID MUUU? The chocolate without added sugar STIVI, FRUCTOSIO, as well as the explosive berry novelty FRUX got a lot positive reviews.

ISM-2020 has shown that consumers around the world are increasingly choosing "healthy" products, so manufacturers are expanding their portfolios with herbal products. Healthy living remains a trend No 1, which is a promising niche for the development of this segment.

For 50 years, ISM has been giving new impetus for the development of the world confectionery industry, because it focuses on all trends and innovations. For sure, business contacts and knowledge gained during the exhibition will be the basis for the achieving of new results and building of strong partnerships.