AVK sweets are represented among the world’s leading confectionery brands at the ISM 2017 international exhibition

9 February 2017

AVK has traditionally participated in the annual international confectionery exhibition the International Sweets and Biscuits Fair (ISM) in Cologne, Germany.

At the exhibition, we presented confectioneries that had won the consumers’ love both in Ukraine and abroad. Among the wide assortment of products presented by the Company, the AVK stand focused on six brands: Galante, Trufalie, Mr. BIGuin, Hrusters, Royal Masterpiece, and Baritone.

According to Volodymyr Avramenko, General Director of AVK, who personally visited the exhibition in Cologne, the participation in this event is an opportunity to present AVK on the international stage, share the achievements, and attract new partners. 

“For a quarter of a century, the AVK brand has offered people sweets of the highest quality. This year, it is the sixth time we participate in the exhibition. We presented the products manufactured in Ukraine and sold in more than fifty countries of the world, where they had already gained favor. Participation in such events is always an inspiration for new ideas. It is a good opportunity to constantly keep our finger on the pulse of events and keep abreast of new trends and tendencies in the international confectionery market,” said Volodymyr Avramenko.

During the exhibition, a bright and large-scale stand of the Company caught on with the visitors. AVK products aroused great interest among business delegations from the countries of the Middle East and North Africa. At present, AVK is interested in entering the markets of Japan, Italy, India, and Mexico.

The International Sweets and Biscuits Fair (ISM) is the largest international business platform for producers and consumers of the confectionery industry. This year, the number of participating companies from 68 countries of the world exceeded 1600. The exhibition was attended by more than 38 thousand visitors from 146 countries.