AVK expanding its presence in the global market of sweets

19 February 2016

For the fifth time, products of AVK have been presented at the international exhibition ISM - the largest event of the confectionery industry. The business area in the city of Cologne (Germany) annually brings together leading experts and producers of confectionery products, snacks and bakery products from the world over.

“ISM is the leading platform for confectioners to promote their products in different markets. Cologne is the very heart of the confectionery world, because it is this place that hosts demonstrations of the most important innovations of our industry and presentations of major new products. Within as many as 4 days you can get acquainted with all the global trends and explore new tastes created by the best manufacturers of sweets”, says Executive Director of “AVK CONFECTIONERY”, Roman Babets. “Last year, our participation in international exhibitions helped us find new partners in the markets of Kuwait, Saudi Arabia, Jordan and the Netherlands. I expect that our distribution will increase even more this year”.

This year, ISM was held especially successfully: the number of company participants from 65 countries exceeded 1,600, and the total area of exhibition exceeded 110 000 m². During 4 days of the exhibition, it has been visited by more than 38,000 professionals from 146 countries.

AVK’s large and handy stand and its optimal location, use of modern technologies and presentation of all the assortment allowed the team to show the visitors a quality demonstration of the company's products. Representatives of “AVK CONFECTIONERY” held about 200 meetings with present and potential partners. During the negotiations there were presented the latest and top brands of the company: “Royal Masterpiece”, “Galante”, “Who said muuu?”, “Marletka” and “Trufalie”.