AVK launched an innovative product - KRESKO cereal snacks

3 August 2017

A product which is one-of-a-kind in Ukraine has hit the confectionery market. Sweet, crunchy KRESKO snacks from AVK are a charge of vitamins and mineral nutrients, as the product contains as many as seven healthy cereals and a complex of vitamins and minerals. Therefore, the Company dispels the myth that snacks intended for a quick snack cannot be useful.

An innovative manufacturing technology of crispy delicacies without oil frying allows retaining all the useful properties of cereals and excludes carcinogens.

For example, one package of the banana-flavor product (170 g) contains 80% of the daily norm of Ca and 100% of the daily norm of Vitamin D. A package of a chocolate-flavor product (170 g) contains half the daily norm of Fe, Ca, P.

Tables with the detailed explanation of useful product properties

Banana flavor

 

Chocolate flavor

The product consists exclusively of Ukrainian basic stuff. Other properties that make KRESKO unique are the original shape of the product and the new, European-level packaging.

AVK resumed the production of TM KRESKO assortment, launching a new line with UAH 6 million invested.  

“This is not a simple product. Having lost our production line in Donetsk, we managed to resume it in Dnipro. This is a great success for the Company! I am proud of the work of my team,” noted Volodymyr AVRAMENKO, the founder of the Company.

To date, crispy delicacies are presented in various weight packages: 170 g and 74 g, as well as in sticks 30 g in weight. It has been planned to release the product in the form of crispy sticks weighing 40 g. The product can be purchased in two flavors: chocolate and banana.  

The Company has got quite ambitious plans regarding the product: 10% of the market share of flour products in Ukraine. The TM KRESKO products are intended to be launched on foreign markets. In particular, the product is expected to appear in Moldova in the near future. The Company is also interested in the markets of Belarus, Romania, Poland, the Baltic States, and the Middle East.